Spartan Advisory
Founded 2020 · Atlanta, GA · 484+ Placements

The most
important move
of your career
deserves a plan.

More than 110 years combined inside the wirehouses, regionals, and boutiques that recruit advisor teams. We built careers there as financial advisors, branch managers, and regional directors. We were the people who used to try to hire you and retain you. We sat on the firm’s side of the table for decades. We are now on yours, advising the way an M&A team advises a founder selling a company.

Pete Secret
Pete Secret
Founder & CEO · 33 years
Morgan StanleyJP Morgan
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Michael Maron
Michael Maron
Senior Partner · 40 years
JP MorganUBS
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Nathan Crair
Nathan Crair
Senior Partner · 43 years
Merrill LynchRockefeller Capital
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484+ advisors placed$202B+ client assets transitionedEst. 2020 · Atlanta, GA33 yrs in wealth managementFormer Regional Director, Southeast · JP Morgan SecuritiesAdvocate. Not a recruiter.484+ advisors placed$202B+ client assets transitionedEst. 2020 · Atlanta, GA33 yrs in wealth managementFormer Regional Director, Southeast · JP Morgan SecuritiesAdvocate. Not a recruiter.

Our track record, by the numbers.

484+
wealth advisors placed across wirehouse, regional, independent, and RIA models.
$202B+
in client assets transitioned under Spartan counsel.
110+
years of combined experience across the firms our clients are leaving and joining.

The wealth management landscape is exceedingly complex. We help you navigate it.

Click any logo to see our read on the firm.

Wirehouses

Regionals & Boutiques

Independent Broker-Dealers

RIAs

Custodians

We are the advisor to financial advisors.We know you, know the space, know how delicate a transition really is.Because we were you.

01
Portability Analysis

First, we determine whether a move makes sense at all.

We establish how portable your book really is: which clients follow, what travels, and what a transition would ask of you and your family. Sometimes the honest answer is you are not ready. We say so, we lay out what readiness looks like, and we check in every quarter until the timing is right.

02
Due Diligence

Then we run the due diligence, firm by firm.

A deep dive on the channels, the platforms, the technology, and the math behind every move on your short list. Three questions order the work: what is best for your clients, what is best for your team, and what is best for your family.

03
Negotiation & Transition

Last, we help you negotiate the deal and prepare your team for a successful transition.

We help negotiate the final terms on your behalf, then prepare every member of the practice for the move: the partners, the juniors, and the sales assistants who help carry your client relationships forward. When you announce, everyone is ready, and that preparation is what makes it land.

Determine your book’s portability in seven questions.

Your Portability Score
Question 1 of 7
/ 100
Question 01 of 07 · Industry tenure

How long have you been a financial advisor?

A letter from the founder.

An open letter
“The hardest part is not the move. It is the due diligence: uncovering which firm is actually better for your clients, your team, and your family.”

I spent thirty-three years in wealth management. Eighteen years inside Morgan Stanley / Smith Barney as a financial advisor, national training officer who helped train two thousand advisors in two years, branch manager, and complex manager. Ten years at JP Morgan as Regional Director for the Southeast. Then I built Spartan.

I built it because this world has become genuinely complex, and advisors deserve someone neutral standing beside them in it. There are more firms, more models, and more platforms than ever, and almost no one whose only job is to understand all of them on your behalf. So I assembled a team of people who have actually done this work at the highest level, as advisors and as senior management, and I built an organization designed to navigate that complexity. We treat a transition the way you would treat selling a business: with real due diligence, a connected network, and a process, not a sales pitch. When the questions get hard, we bring the network to bear. We maintain relationships with some of the most experienced transition attorneys in the country, and we do everything we can to help with the portability of your book. We will work to maximize your economics and to coach you toward the most successful transition you can have. We are agnostic about where you land. We only care that it is the right move for your clients, your team, and your future.

That is what Spartan is. Thirty-three years of experience, a network across every channel, and a process I put my name on: portability, due diligence, negotiation, transition. A firm on your side of the table, and only yours. Start with a confidential call.

Pete.

A confidential conversation.
No obligation.